The trophy itself was made in 1878 by George Fox Silversmith (C.T. & G. Fox) in Soho, City of Westminster in the West End of London, England.

A large Sterling Silver tankard with lid, mounted on a hexagonal base. The most ornate of all NHL trophies. Other then the front engraving, the trophy has no team names on it, just on the ornate Sterling Silver plaques.

The engraving has been done by Carl Poul Petersen, his son Arno Peterson, Doug Boffey and now Louise St. Jacques.

Named and presented after Clarence Campbell, who served as president of the NHL from 1946–47 to 1976–77.

The Clarence S. Campbell Bowl was donated by the NHL's clubs in recognition of the contributions and services of its namesake, the NHL President at the start of the Modern Era expansion.

Engraved on the front it says:
CLARENCE S. CAMPBELL BOWL
Presented by the Member Club's
for Perpetual Competition
by the
National Hockey League
1968

WINNERS
NHL West Division regular season champions (1967–1974).
1967–68 Philadelphia Flyers
1968–69 St. Louis Blues
1969–70 St. Louis Blues
1970–71 Chicago Black Hawks
1971–72 Chicago Black Hawks
1972–73 Chicago Black Hawks
1973–74 Philadelphia Flyers

NHL Campbell Conference regular season champions (1974–1981).
1974–75 Philadelphia Flyers
1975–76 Philadelphia Flyers
1976–77 Philadelphia Flyers
1977–78 New York Islanders
1978–79 New York Islanders
1979–80 Philadelphia Flyers
1980–81 New York Islanders

NHL Campbell Conference playoffs champions (1981–1993).
1981–82 Vancouver Canucks
1982–83 Edmonton Oilers
1983–84 Edmonton Oilers
1984–85 Edmonton Oilers
1985–86 Calgary Flames
1986–87 Edmonton Oilers
1987–88 Edmonton Oilers
1988–89 Calgary Flames
1989–90 Edmonton Oilers
1990–91 Minnesota North Stars
1991–92 Chicago Blackhawks
1992–93 Los Angeles Kings

NHL Western Conference playoffs champions (1993–2020).
1993–94 Vancouver Canucks
1994–95 Detroit Red Wings
1995–96 Colorado Avalanche
1996–97 Detroit Red Wings
1997–98 Detroit Red Wings
1998–99 Dallas Stars
1999–2000 Dallas Stars
2000–01 Colorado Avalanche
2001–02 Detroit Red Wings
2002–03 Mighty Ducks of Anaheim
2003–04 Calgary Flames
2004–05 Season cancelled due to the 2004–05 NHL lockout
2005–06 Edmonton Oilers
2006–07 Anaheim Ducks
2007–08 Detroit Red Wings
2008–09 Detroit Red Wings
2009–10 Chicago Blackhawks
2010–11 Vancouver Canucks
2011–12 Los Angeles Kings
2012–13 Chicago Blackhawks
2013–14 Los Angeles Kings
2014–15 Chicago Blackhawks
2015–16 San Jose Sharks
2016–17 Nashville Predators
2017–18 Vegas Golden Knights
2018–19 St. Louis Blues
2019–20 Dallas Stars

Stanley Cup semifinals (2020–2021) Bubble Hockey.
2020–21 Montreal Canadiens

Western Conference playoffs champions (2021–present).
2021–22 Colorado Avalanche
2022–23 Vegas Golden Knights
2023–24 Edmonton Oilers
2024–25 Edmonton Oilers