Toronto Maple Leafs left winger Eddie Shack takes delivery of his 1963 Pontiac Parisienne Convertible.

Herb Kearney of HEARN Pontiac Buick Ltd. is seen here with fellow Maple Leafs players - Bob Nevin, Ron Stewart, Carl Brewer and Bob Pulford, who were all supplied Pontiacs from Hearn.

Prominent Hockey players are still supplied New Cars from dealerships in their city of the team they play for. Usually just get to keep them for 1 year/season, and many times are supplied with the newest model each season.