The 2012 IIHF Ice Hockey World Championship will mark the 20th anniversary of ŠKODA as official main sponsor. This is a jubilee without precedent in sports world championship sponsoring history and has even been recognised by GUINNESS WORLD RECORDS as ‘the longest main sponsorship in the history of sports world championships’.

In order to visibly symbolize this enduring engagement and passion for the sport, ŠKODA has now arranged 20 ŠKODA Superb Combi to shape the ‘world’s largest ice hockey stick’ on Stockholm’s famous downhill skiing slope ‘Hammarbybacken’. The spectacular formation of ŠKODA cars took place on the occasion of an official ceremony, during which ŠKODA handed over 20 fleet cars to the Organizing Committee in Stockholm.