Parade Sportive Photo Card of Montreal Canadiens Elmer Lach 1940s.
The Parade Sportive series initially ran in the1930's to sponsor interviews on radio station CKAC. From 1943 to 1948, the series was revived and featured many sporting figures aside from Hockey and were handed out by Montreal radio station CHLP. The earlier photo's are in red, and later reproductions are in black and white for the later series.
The second series of photos measure roughly 5" by 8 1/4" and are black and white with a white border. The photos are of relatively poor quality, even for the era, and the photos are constructed of thin paper stock. Some players were issued more than one photo.