AESTHETICALLY SPEAKING Go to column
The Ottawa Senators and Toronto Maple Leafs have been planning to unveil their new alternate sweaters, but they didn't expect it to happen this soon.
Icethetics.info broke the story yesterday when one of their readers sent them cell phone pics of the new jerseys at the Buffalo Sabres team store which are already being sold.
The new sweaters will be replacing current alternate jerseys that the Leafs and Sens wear.The Senators claim that the jerseys were mistakenly sent to the retailers by Reebok prior to their official release.
"While we are very disappointed to have our new jersey revealed in this manner, we are pleased to see the early comments from fans are extremely positive," said Jeff Kyle, Senators vice-president of marketing. "We believe that this jersey will be a top seller in the National Hockey League this season, especially as fans learn the story behind how it was designed."
I will wait until the sweaters have been officially unveiled to fully comment and rate these jerseys, but off the top I'm just going to say that I love em, especially the Senators jersey.
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